A balanced approach

I take a balanced approach to understanding consumer behavior. While features influence purchase decisions, it's the emotional connection to your brand that makes your product and value proposition truly stand out-and keeps customers coming back.

I will help you connect product cognition to emotion, integrate UX research into the full product lifecycle, and focus on shaping the holistic customer journey. I collaborate across research, design, product, engineering, analytics, finance, and marketing to help you unlock more value from your insights.