I help technology leaders make faster, better-informed decisions — working with clients including Samsung, Intel, Sony, eBay, Charles Schwab, and General Motors across North America, APAC, LATAM, and EMEA. In a landscape where the window to act on insight closes fast, I help you:

• Move from research to decision without the delay. Build international teams and scale global research operations that turn scattered data into clear, actionable narratives—compressing the distance between insight and strategy so your teams can decide and ship with confidence.
• See the full picture, quickly. Use a balanced approach that blends emotional and cognitive analysis across technology, automotive, e-commerce, and financial services—surfacing the signals that matter before your competitors do. My background includes leading user research at Samsung (smart TV and mobile UX), directing global research at DiDi across multiple countries, and driving user and market research at Intel across global markets.
• Stay ahead by thinking differently. I draw inspiration from the behavior of wildlife in Botswana to inform human-centered design—finding patterns in unexpected places that keep insight fresh and forward-looking.