I am a global research leader driving actionable insights across North America, APAC, LATAM, and EMEA. I partner with international clients including Intel, Samsung, Sony, eBay, Philips, Charles Schwab, and General Motors. I’m an expert in building international research teams and scaling global offices. 

Many of my clients want to unlock deeper insights from research they’ve already conducted. You might have piles of reports and presentations—but no clear, actionable story. I help connect the dots, transforming existing research into a powerful narrative that drives decisions and guides your strategy in both the short and long term. My balanced approach blends emotional and cognitive analysis of consumer behavior across industries including technology, consumer electronics, home appliances, social media, education, automotive, e-commerce, and financial services.

• At Samsung, I led the user research team conducting laboratory, in-home ethnographic, and survey research on smart TV and mobile interfaces to increase engagement and build advertising revenue. I collaborated closely with design, engineering, analytics, advertising, finance, and legal teams in the U.S. and Korea. I also helped build strong stakeholder relationships across Samsung and mentored my team on navigating the complexities of a large multinational environment.

• At DiDi, the world’s leading mobile transportation platform, I directed global user research to ensure consistent measurement and customer experience across multiple geographies. I designed and managed user research operations in Mexico, Brazil, Australia, and Japan, integrating the voice of the customer into app design, engineering, product development, AI, and marketing strategy. I expanded DiDi’s global research operations and fostered cross-cultural collaboration between Beijing and local markets.

• At Intel, I led user and market research for digital home, mobile computing, corporate advertising, and the Intel Inside Program. My work spanned topics from the launch of wireless computing to a corporate logo redesign, as well as brand positioning and ad testing. I partnered with design, marketing, and engineering teams across the U.S., Europe, and Asia.

My perspective on human behavior is also informed by observing animal behavior. The wildlife of Botswana offers unique insights into successful UX principles that are deeply rooted in nature.

Please contact me for more information about my credentials or to discuss potential collaborations.